This isn’t intentional, of course. Nobody sits down and says, “let’s make sure the people who over-engineer things get promoted!” But that’s what can happen (and it has been, over and over again) when companies evaluate work incorrectly.
Albert plugs into your existing marketing technology stack, so you still have access to your accounts, ads, search, social media, and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business.
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